Readers of XL, the magazine edited by the well-known Italian national newspaper La Repubblica, can find an Augmented Reality surprise, powered by Seac02, on the edition of march 2010. Connecting to the XL’s website and showing the cover of the magazine to the webcam, users will see the last videoclip of Gorillaz, the mysterious cartoon band to which the cover itself and a news in the magazine are dedicated. The application is made using Flash texture tracking technology, in order to let people enjoy easily Augmented Reality online without downloading any plugin. The videoclip appears and plays with audio on the cover of the news paper and follows it. This is the very first markerless Augmented Reality application on the Web for an Italian national magazine.

Here’s the link to try it

I lettori di XL, il mensile di La Repubblica, possono trovare una sorpresa in Realtà Aumentata, targata Seac02, nel numero di Marzo 2010. Connettendosi al sito di XL e mostrando la copertina della rivista alla webcam, gli utenti vedranno le immagini dell’ultimo videoclip dei Gorillaz, la misteriosa cartoon-band a cui la copertina stessa ed un articolo della rivista sono dedicati. L’applicazione è realizzata utilizzando la tecnologia di Texture Tracking in Flash, per consentire alle persone di godersi la Realtà Aumentata online senza scaricare alcun plugin. Il videoclip compare ed è riprodotto con audio sulla copertina della rivista, seguendola. Si tratta della primissima applicazione markerless (senza tag) di Augmented Reality per il Web per una rivista nazionale italiana.

Ecco il link per provarla

LinceoVR 4 ALL promotion is out, we think that it is time to give to anyone with a small budget the option to start using realtime render and augmented reality technology today.

EligoWEB - Jumping Mini from Seac02 srl on Vimeo.

LinceoVR 4 All is the new release of LinceoVR and gives to anyone the full features of LinceoVR:

• Realtime render
• Realtime Raytracing only for Nvidia GPU (check compatibility list)
• Realtime animations
• Augmented reality via single tag or multiple tags see here
• Free stand alone Viewer
• Web viewer see this page for details
• Batch render see this page for details
• Rhino and fbx direct support check our Rhino support page
• Support to all CAD, DCC software via neutral files
• Realtime Video and image saving
• Stereo 3D support
• and many many more features check the list here

Below the incredible prices:

Get it today from our online Store

LinceoVR 3.3 Rovio sdk per vivere l’AR: crea il tuo videogioco!

Crea nuovi giochi interattivi di Augmented Reality con Wowwee Rovio, usando LinceoVR 3.3. LinceoVR 3.3 può prendere il controllo e pilotare direttamente il WowWee Drone, consentendo a qualunque utente di creare la propria esperienza online o offline di Augmented Reality. Gli utenti potranno aggiungere virtualmente nell’ambiente reale dove Rovio si muove oggetti 3D e animazion, che compariranno nelle immagini video live catturate attraverso la sua camera wifi integrata.Sotto il video di presentazione e immaigni live:

LinceoVR 3.3 sarà online presto!

La nuova release di LinceoVR, versione 3.3, sarà disponibile da Lunedì prossimo. Di seguito la lista delle principali nuove funzionalità:

• Video texture: inserisci video nella tua scena 3D, sia in Realtà Aumentata che Realtà Virtuale

• Pulsante HDRI/OpenGL: nuova gestione semplificata per attivare LinceoVR in modalità OpenGL all’avvio, e per passare da OpenGL a HDRI e viceversa.

• Ombre Realtime in modalità OpenGL

• Raytracing Realtime in modalità Augmented Reality

• Interfaccia di controllo per ROVIO: nuova esaltante compatibilità con Rovio, per pilotare direttamente da LinceoVR WowWee Drone munito di wireless webcam ed utilizzarlo in modalità Realtà Aumentata.

Una promozione davvero unica e speciale è in arrivo…

Registrati alla nostra newsletter http://www.seac02.it/account/signup/ e seguici per non perderti nulla, perchè tutto questo sarà online presto!

LinceoVR 3.3 Rovio sdk for AR based experience: create your own videogames!

Create new interactive Wowwee Rovio based augmented reality games using LinceoVR 3.3. LinceoVR 3.3 gets the control of WowWee Drone, and allows to any user to create his own augmented reality experience, offline and online. Any user will be able to virtually add in the real environment where Rovio moves, 3D objetcs and animations which will appear in the live video images captured through its integrated WiFI camera. Below presentation video and some images with texture tracking:

LinceoVR 3.3 will be online soon!

New release of LinceoVR, version 3.3 will be available next monday, below the list of main new features:

• Video texture: insert video in your 3D scene, both in Augmented and Virtual Reality

• HDRI/OpenGL Button: new simplified management to activate LinceoVR in OpenGL mode when loaded, and to switch from OpenGL to HDRI and the opposite.

• Realtime shadows in Opengl Mode

• Realtime raytracing in Augmented reality mode

• ROVIO Control interface: new exciting compatibility with Rovio, to pilot the WowWee Drone equipped with a WiFi webcam directly from LinceoVR and use it in augmented reality mode.

A very special and unique promotion coming soon….

Sign up to our newsletter http://www.seac02.it/account/signup/ and stay tuned, because all this will be online soon!

Flixmedia, the online retail specialists, are predicting 5 key innovations will transform the business of ecommerce in 2010.

Scott Lester, Chief Executive of Flixmedia.tv, believes the new decade marks a turning point for an industry that needs to innovate to grow.

“We’ve got to a point in online retail now where most consumers are comfortable with the experience of buying online - sales have grown 11% year on year. But the ecommerce experience is far from perfect, and sales are being lost every day because of this. Some parts of the online shopping journey haven’t changed in 10 years - for example, hundreds of potential purchases are lost every day because of customers abandoning their carts before checkout, because the checkout experience still isn’t simple and compelling enough. Real progress needs to be made.”

According to Lester, the key innovations that online retailers should be looking at in 2010 are:

1. Augmented reality

Augmented reality - the overlaying of digital images, video and information onto real world content - is set to infiltrate every aspect of our lives in 2010, with ecommerce one of the major growth areas.

“Imagine holding up your iPhone to a product in a shop and getting competitive prices, product information and more overlaid onto the image. Or, to take it one step further, how about an augmented reality interactive product catalogue? …..”

read the full article: Here

Seac02 will partecipate to View Conference 2009!

2 weeks ago seac02 sponsored Coniglio Viola artits exhibition at PAC in Milan, Italy

More than 8.000 visitors in the first 3 days. Our installation was a magic mirror with realtime face tracking, to allow user to see a Coniglio Viola Mask on their face, see the images below. The technology is available for offline applications as well for online applications

visit artist website http://coniglioviola.com/pirata/

LinceoVR Best Digital Content Contest Express your creativity using LinceoVR

Show your creativity using LinceoVR and enter the Contest now! http://contest.seac02.it Compete to win a virtual reality goggle, a digital camera or a professional webcam! Winners will be announced on the 18th of December. Hurry up! You have time until the 30th of November to submit your works!

Join the contest now!

LinceoVR contest starts today! Submit your work made with Seac02 LinceoVR. Works can be video or pictures created both in realtime rendering (VR - Virtual Reality) and camera matching (AR - Augmented Reality) modalities of LinceoVR. Express your creativity, there’s no limit to your digital content creation:

• Industrial design images or videos;
• Character animations images or videos;
• Viral augmented reality images or videos;
• Packaging design images or videos;
• Viral marketing images or videos;
• Proof of concept of AR applications images or videos.

You just need to download Seac02 LinceoVR Installer and let your imagination do the rest.

The Contest Jury

The ten works that will get the best ratings by the web, will be reviewed by our incredible jury, which will proclame the three best LinceoVR contents. Here are the judges:

Andrea Abate

Associate Professor of Computer Science at the University of Salerno.

Davide Borra

President of MIMOS, Italian Movement Modeling and Simulation, Founder of NoReal S.r.l.

Fausto Brevi

Senior Researcher and Assistant Professor in the Politecnico di Milano School of Design Vice-director of the Politecnico di Milano Specializing Master Course in Transportation & Automobile Design.

Andrea Crevola

Coordinator of Digital & Virtual Design at IED Torino, CEO of 3Juice s.r.l.

Michele Germani

Associate Professor of Disegno e Metodi per l’Ingegneria at Dipartimento di Meccanica of Università Politecnica delle Marche.

Antony Lee

Professor of Industrial Design at ISIA, Naval Design of Architecture Faculty and Engineering Faculty of Genova, Founder of J-Arch

Francesco Lovo

Research & Development Director at Pininfarina Extra

Fabio Stacchini

Manager of the Virtual Department of the Istituto d’Arte of Trento, Product & Strategic Consultant at DNA S.r.l.

Seac02 3 days ago presented his iPhone application for ANCI (Italian Shoes Maker Association) at MICAM in Milan, an integrated platform to create virtual stores inside the iPhone. The demo application is based on 2 different shoes stores, one for classical shoes and the second for sportive ones. It contains about 200.000 virtual images of shoes created using LinceoVR batch rendering in few hours.

Starting from today creating your own iPhone virtual store or e-commerce website will be cheaper than ever, with hundreds of thousands images of your products in all possible commercial configurations available in one click.

Below you can find a short video of the prototype, in few days I will publish a video to show our production pipeline ready to be used by any LinceoVR user.